Francois Vogel is a unique talent in the commercial world, a director who plays with ways of seeing by manipulating our perception of reality. Clients include Chase, Comcast, HP, Target and ING to name a few.
Initially tinkering with still cameras as a young boy, Vogel commenced working as a video artist with Dominic Barbier's gallery in France before Goodby, Silverstein & Partners brought the Parisian stateside to work on their Hewlett Packard account.
The resultant You campaign served to highlight Vogel's unique geometric interrogations. His creative use of shapes, lines, surfaces and materials in the following Picture Book campaign for HP was honored as AdWeek's Campaign of the Year and also went on to sweep the AICP Awards show that year.
Vogel continues to rediscover the world around him through the use of new perspectives. Working in an experimental manner with cubist squares, flat planes and independently moving elements Vogel successfully entice the eye while distilling agency ideas down to their purest visual form.
Vogel's commercial work often highlights the apparent insignificance of life around us – but by doing so we are all drawn more deeply into his images and, by extension, the message of the brand.
"A New Treatise on the Pinhole Camera" is Vogel’s latest book, an amazing collection of images taken with various pinhole cameras that take us through the looking glass into his own hall of mirrors.