Kraft axes fat-free mayonnaise as clean label indulgence rises

28 Jul 2021 — In a blow to the better-for-you sector, Kraft Mayo has discontinued its fat-free version of the condiment. 

The brand – part of the Kraft Heinz Company – hinted at quality issues, saying that it owes the discontinuation to mayo lovers who “deserve nothing less than velvety smooth mayo in their fridges.” NutritionInsight has reached out for further comment.

Kraft first launched the fat-free mayo in the early 1990s, when low-fat diets were especially trendy. The advent of high-fat eating patterns like keto may have played a role in the fat-free mayo’s demise. 

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