New food brand aims to make healthy eating habitual | 2021-08-27

NEW YORK — A new functional food brand is debuting with the goal of making healthy eating habitual.

Kreatures of Habit is launching with The PrOATagonist, an individually-packaged, plant-based and gluten-free oatmeal. Developed over a year of testing and formulation, The PrOATagonist was designed to be “an optimized approach to everyone’s favorite instant oatmeal,” the company said.

Providing 30 grams of protein per serving, the breakfast offering is made with gluten-free rolled oats, pea protein, roasted salted pumpkin seeds, maple sugar, brown flax seeds, chia seed powder, Himalayan pink salt, amylase blend, stevia, bacillus subtilis probiotics and 7,000 IU’s of

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