Kraft discontinues fat free mayo

Mayonnaise in a glass bowl on white background

Photo: milanfoto (Getty Images)

If you’re someone who “watches what you eat,” it’s important not to deny yourself the foods you crave by replacing them with a pale imitation of what you actually desire. Speaking from experience, that tactic only builds resentment toward the lower-calorie or otherwise “healthier” alternatives, rather than leaving you feeling satisfied with the swap. Nothing illustrates the gulf between regular and fat-free foods better than mayonnaise, a condiment that exists to add fattiness to food but whose fat-free iteration has somehow been allowed to proliferate for the last several decades. Today, Kraft Mayo

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Kraft discontinues fat-free mayo in ‘mayo culpa’

Kraft will no longer sell its fat-free mayo, after deciding that it doesn’t live up to the company standards.

In a tweet posted on Tuesday, the brand shared a mock breakup text conversation to make the announcement.

“sooooo i’m officially done selling fat-free mayo. i mean it, i’m done,” the company’s Twitter account posted. “instead i’m gonna put my energy into making us the mayo of mayonnaise like i’ve always wanted. consider this my mayo culpa.”

A mock text conversation shared by @RealKraftMayo.Courtesy Kraft

They added that Kraft owes “it to my mayo lovers bc we deserve nothing

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