Research reveals Gen Zs want healthy snacks that prioritise their mental health instead of calories

Over 50% of the 2,000 18-24-year-old Europeans surveyed said they track their food in some way, though this figure differentiates starkly between countries, rising to 65% of Germans compared to  38% of French.

While most are focused on counting calories, Gen Zers – with the majority being women – are actively seeking out healthy snacks that prioritise their mental health.

Mental health

In fact, 55% of those surveyed think that including calorie counts on food labels and menus can be detrimental to mental health – a figure that rises to 62% in the UK, 60% in France and 61% in

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EIT Food targets healthy food access for Gen Z in latest program

26 Jul 2021 — EIT Food, a food innovation ecosystem supported by the European Institute of Innovation and Technology (EIT), is launching a program in which ten “FutureFoodMakers” will call for a radical transformation in the food sector to promote healthy food access.

“The 10 young people leading this campaign will be FutureFoodMakers, which means they will have the opportunity to represent the voices of young people from across Europe. We are currently recruiting young people aged between 18-24 for this role,” Saskia Nuijten, director of communication and public engagement at EIT Food, tells NutritionInsight.

A judging

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