Over 50% of the 2,000 18-24-year-old Europeans surveyed said they track their food in some way, though this figure differentiates starkly between countries, rising to 65% of Germans compared to 38% of French.
While most are focused on counting calories, Gen Zers – with the majority being women – are actively seeking out healthy snacks that prioritise their mental health.
Mental health
In fact, 55% of those surveyed think that including calorie counts on food labels and menus can be detrimental to mental health – a figure that rises to 62% in the UK, 60% in France and 61% in